There is a general misconception about ecommerce websites that they are very complex to handle. However, if you take proper care for testing your ecommerce website right from the starting phase, your online presence can earn you good profits. On the other hand there exists so many ecommerce websites those are not functioning at satisfactory levels and hence customers feel disappointed.
While your ecommerce store is in making you might feel lots of excitement, tension and curiosity about how it will look like. It is quite possible that you miss to test some functionality or pages. Here is your checklist for testing all the functionality thoroughly before launching your store online. This checklist is created by experienced quality assurance team from our company. In technical terms we can call it as end-to-end smoke testing.
Main pages – These are the first few pages which users come across while visiting your website. Given that these pages are interesting and correct enough, then only users will think of entering in your product catalog or special offers pages. Page contents must be not so lengthy but informative and clear enough.
Website Homepage- This is the very first page a visitor will land and make his mind with the first impression of your website. It is very crucial that this page is rendered correctly with everything at its proper place. Header strip generally contains logo, login/register, search box, quick contact information etc. After header its turn for menu – it could be horizontal or vertical as per your wireframe design. Product showcase carousel is the main feature on homepage. You must check its working in different browsers and at different sizes. It should no collapse at any given point. Carousel images must of high quality and linked to proper product category pages. Another attraction is the featured products and offers box. Either one or both boxes can present at given time however, the dates and other information should be edited at proper times. Showing backdated schemes will disappoint user and your reputation goes down.
Product pages – Users landing on product pages ensures about their serious interest in buying your products. You must catch hold the user on these pages and give him all possible facilities to choose his required product. Filters for size, price, product category, subcategory, color specification can help user to find the desired product. When user chooses multiple filter values, your results should cater to both filters. Add facilities like “shortlist item” or “add to wishlist” to make him remember what all he has liked on your store pages. Comparing products facility also allows user to see other options available. Finally “Add to Cart” is the main call to action which must present along with each product box.
Details Page- Details page should show detail specification availability of the item and other relevant information. If some information is missing, then user might feel doubtful about the product. Showing product in different angles in different images also makes lot more difference. Physical specifications can give exact idea of how big or small the product will be in the real world. If you have delivery options like pickup from shop etc, then those must be displayed on this page. This page is ideal for showing finance options, payment in installment option available on your store. Here again, “Add to Cart” is the most expected action from user.
Checkout Pages – This is the final stage for user to purchase items and pay the bill. A trend shows that bounce rate for checkout pages is highest as user abandons his shopping cart and leaves your website without paying. Following are the useful tips to reduce bounce rate at checkout pages –
- Allow user to add/remove product from cart or edit the quantities.
- Show all possible delivery options without hiding anything
- Display and update total cost at every point when user adds or removes items from cart.
- Implement Promotional code entry systems to benefit user
- Provide more than one payment method.
- After actual checkout show order confirmation details
Other pages on website also provide useful information to users and should be kept updated with latest content.
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